From First Visit to Lifelong Loyalty: Mastering Patient Conversion and Retention

Sunday, February 15, 2026

1:00pm - 3:15pm ET

Moderator(s)

Group-based activities, hands-on training development.
Walk away with ready-to-implement tools, templates, best practices, and resources.
Gain a blueprint of the aesthetic patient lifecycle.
Script effective conversations for consultations, follow-ups, and challenging situations.

1:00pm - 1:05pm ET

Opening remarks
1:05pm - 1:10pm ET

Patient Acquisition vs. Retention Costs and Patient Journey Touchpoints
1:10pm - 1:50pm ET

Workshop: The Patient Journey Optimization Lab
Presenter: Terri Ross, CEO – Terri Ross Consulting
1:50pm - 2:30pm ET

Workshop: Loyalty Program Design Challenge
Presenter: Izhak Musli – Get Kudos AI
2:30pm - 3:10pm ET

Workshop: Difficult Patient Conversation Activity
Presenter: Terri Ross, CEO – Terri Ross Consulting
3:10pm - 3:15pm ET

Closing remarks