From Metrics to Momentum: KPI-Driven Marketing and Social Media Strategy

Sunday, February 15, 2026

3:45pm - 5:30pm ET

Moderator(s)

Katie Martin, PA-C

Vice President of Clinical Operations & Advanced Injector, United States

Collaborative, high-energy workshop with group-based activities, hands-on training development, take-home tools and resources.
A social media strategy lab where you act as your own content agency.
Understand core marketing metrics, KPIs, and the marketing funnel in the context of aesthetic practices.
Learn how to calculate essential KPIs such as CAC, ROI, CPA, and lead-to-conversion rate, and translate these insights into actionable marketing improvements for immediate implementation.

3:45pm - 3:50pm ET

Opening remarks / Introductions
3:50pm - 4:05pm ET

Marketing Reality Check
Presenter: Adam Fichman
4:05pm - 4:40pm ET

Workshop: Calculating KPIs Lab
Presenter: Adam Fichman
4:40pm - 5:25pm ET

Workshop: Social Media Content Strategy Lab
Presenter: Jared Rohrer – Aesthetic Conversion
5:25pm - 5:30pm ET

Individual Reflection & Closing Remarks